with consumers, new interactive marketing modes and channels valuing biodiversity use and its services/benefits, with the support of participatory guarantee systems and digital tools
Co-produce
new and diversified plant-based healthy and appetizing products and recipes from NUCs meeting consumers’ needs, from minimal or mild food processing and formulations better expressing NUCs’ potential
Benchmark
diverse agroecological farming systems and techniques that improve NUCs’ performance, inter-specific biodiversity and the provision of citizen-focused agro-socio-ecosystem services
Breed more
performant cultivars of cereals and legumes with local adaptation, intra-specific biodiversity, biotic and abiotic stress tolerance, and potentiating nutritious and appetising food
Demonstrate new business models
that diversify income and activities for farmers and small-scale processors who are using agrobiodiversity
Co-design
pilot multi-actor territorial networks/social cooperatives in charge of managing, propagating and promoting NUCs. Design policy recommendations to promote their replication
Disseminate
the results to a wide range of relevant stakeholders in order optimize effective exploitation